Home Services Marketing That Books Bigger Jobs
Local SEO, Google Ads, and websites for roofers, HVAC companies, plumbers, electricians, painters, and landscapers. Built around calls, estimates, and the jobs that move revenue.
Tap a point on the house to see what homeowners search
Calls, Estimates, Booked Jobs. That's the Scoreboard.
Impressions don't pay for trucks. As a home services marketing agency, we follow every lead from the first search to the signed job.
Local search
Call or quote
Booked estimate
Signed job
Built Around the Jobs That Pay the Bills
Pick your trade to see the jobs we target, what's hurting results, and Google Ads for home services benchmarks in your category.
Roofing
- Full roof replacements
- Storm and insurance restoration
- Metal and commercial roofing
- Highest cost per lead of any home services category
- Leak and repair searches eat the replacement budget
- Storm chasers flood the market after hail
- Replacement and repair campaigns with separate budgets
- Storm-response ads ready to switch on
- Replacement pages for each town you serve
HVAC
- Full system replacements
- Heat pump and mini-split installs
- Recurring maintenance agreements
- Heat waves jam phones, shoulder seasons go silent
- Cheap tune-up offers attract bargain hunters
- Franchise brands crowd the top ad slots
- Budgets that pace with the season
- A campaign for searches like "new AC unit cost"
- Financing messaging that answers the real objection
Plumbing
- Water heater and tankless replacements
- Whole-home repiping
- Sewer and main line replacement
- Emergency searches are expensive and arrive at 2 a.m.
- A missed call means the homeowner dials the next listing
- Drain-clog volume hides bigger jobs
- Call ads scheduled only when phones are answered
- Emergency and planned-project campaigns split
- Call recordings reviewed to score lead quality
Electrical
- Panel and service upgrades
- EV charger installations
- Standby generators and rewiring
- Second-highest cost per click in the benchmark
- DIY and small-fix searches drain budget
- Homeowners rarely know they need a panel upgrade
- Negative keywords for DIY and small fixes
- Content that answers EV charger panel questions
- Generator and EV pages for planned work
Painting
- Full exterior repaints
- Whole-home interior and cabinets
- Commercial and HOA contracts
- Highest cost per click in the benchmark
- Price shoppers request quotes they never accept
- Weather shortens the exterior season
- Before-and-after galleries that sell craftsmanship
- Quote forms that ask home size and scope
- Interior and cabinet campaigns for winter
Landscaping
- Paver patios and retaining walls
- Design-build outdoor living
- Commercial maintenance contracts
- Lowest click-through rate in the benchmark
- Mowing inquiries crowd out design-build leads
- Everyone wants the same six spring weeks
- Maintenance and design-build split in ads and forms
- Project galleries organized by town
- Winter campaigns that fill spring early
Remodeling
- Kitchen and bathroom remodels
- Additions and basement finishing
- Whole-home renovations
- Lowest conversion rate in the benchmark
- Buyers collect more competing bids than ever
- Sales cycles stretch across months
- Portfolio pages with budgets and timelines
- Email follow-up and retargeting
- Reviews that name specific project types
Garage Doors
- New garage door installations
- Door and opener packages
- Commercial overhead doors
- Spring repair calls rarely lead to a new door
- Homeowners compare quotes on price alone
- Dozens of near-identical local listings
- Repair and install campaigns tracked separately
- Style galleries that sell curb appeal
- Profile content aimed at install searches
Generate Leads for Your Most Profitable Services
A roofer booked solid with patch jobs still has a marketing problem. We aim your budget at the tickets that matter.
National averages from Angi 2026 cost guides: roof repair and replacement, siding repair and replacement, HVAC repair and replacement, garage door repair and replacement, water heater repair and replacement.
Show Up Everywhere Homeowners Click
One search, five places to win. Tap a section to see how each one works.
Compare channels side by side
| Channel | How you pay | Who owns the lead | Best for |
|---|---|---|---|
| Local Services Ads | Per lead | You | Top-of-page calls from nearby homeowners |
| Google Search Ads | Per click | You | Targeting specific services, towns, and hours |
| Local SEO and Business Profile | Ongoing work, no click costs | You | Steady calls that compound over time |
| Lead marketplaces | Per lead or subscription | Often shared with competitors | Filling gaps in a slow month |
Where Home Service Marketing Breaks Down
Tap a problem to flip it and see the fix.
Marketing Built Around Your Service Area
Our home service SEO builds a page for every money service in every town you serve. Pick services, then tap towns on the map.
Copy-and-paste city pages don't rank for long. Pages earn visibility by proving you work there.
Digital Marketing for Home Services, One Team for Every Channel
No juggling vendors. Our home services digital marketing ties every channel to the same tracking.
Local SEO and Google Business Profile
- Profiles fully built with services and photos
- Service and town pages for your money jobs
- Citations that match everywhere
Google Ads and Local Services Ads
- High-intent searches like "emergency plumber"
- Towns, schedules, and negatives reviewed weekly
- LSA setup and lead quality management
Websites That Make the Phone Ring
- Tap-to-call and short quote forms
- Reviews, warranties, and financing up front
- Fast pages measured by Core Web Vitals
Reviews, Social, and AI Visibility
- Review requests after every completed job
- Project photos on Facebook and Instagram
- Consistent info AI assistants can trust
A Website That Gets Calls, Not Just Visits
Drag the slider to compare a typical contractor site with one built to convert.
What Google Ads for Home Services Costs Right Now
Median results from LocaliQ's analysis of 3,211 home services search campaigns, April 2024 to March 2025.
of home services businesses saw cost per lead rise year over year
median cost per lead across all home services
A $228 roofing lead is a bargain if one in four becomes a $9,600 replacement. We measure cost per booked job.
View the full benchmark table
| Trade | Avg. cost per click | Avg. conversion rate | Avg. cost per lead |
|---|---|---|---|
| Roofing & gutters | $10.70 | 3.70% | $228.15 |
| Doors & windows | $8.76 | 4.41% | $200.34 |
| General contractors | $5.31 | 2.61% | $165.67 |
| Painting | $13.74 | 10.80% | $138.38 |
| Plumbing | $10.49 | 7.63% | $129.02 |
| Heating & furnaces | $9.30 | 7.48% | $129.02 |
| AC installation & repair | $9.68 | 6.56% | $127.74 |
| Landscaping | $8.76 | 6.42% | $117.92 |
| Electricians | $12.18 | 9.08% | $93.69 |
| Garage doors | $5.75 | 5.66% | $81.45 |
| Handyman | $7.10 | 13.45% | $54.05 |
| Pools & spas | $5.81 | 10.89% | $45.15 |
| All home services | $7.85 | 7.33% | $90.92 |
What Are More Qualified Leads Worth to You?
Move the sliders. Ad spend uses the median cost per lead for your trade.
Estimated new revenue per year
$20,000 per month from 2.5 booked jobs
Est. monthly ad spend
$2,282Revenue per ad dollar
$8.77Compete Without Outspending National Brands
Franchise and private equity-backed brands can outbid you on broad keywords. They can't be more local than you.
Citypeak is a home service marketing agency sized for local contractors. Meet our team, browse case studies, or see package pricing.
The bar homeowners set before they call
Source: BrightLocal Local Consumer Review Survey 2026, 1,002 US adults.
How We Build Your Home Services Marketing Plan
Audit
Your profile, site, ads, reviews, and competitors in each town.
Track
Call tracking and conversions set up so every lead has a source.
Launch
Pages, profile updates, and campaigns, starting with your highest-value jobs.
Optimize
Weekly account reviews and monthly reports tied to calls and jobs.
Home Services Marketing FAQ
Straight answers for owners comparing agencies.
Sources
More industries: car dealership marketing
01What does a home services marketing agency do?
A home services marketing agency helps contractors get more calls and booked jobs from local searches. At Citypeak that means local SEO, Business Profile management, Google Ads and Local Services Ads, conversion-focused websites, review generation, and reporting that ties spend to revenue.
02Which home service companies do you work with?
Roofers, HVAC companies, plumbers, electricians, painters, landscapers and hardscapers, remodelers and general contractors, garage door companies, restoration companies, pest control, and pressure washing businesses, along with similar local service providers.
03Is SEO or PPC better for home services?
They do different jobs. PPC for home services produces calls quickly and lets you target specific services and towns. Home service SEO takes longer but lowers your cost per lead over time. Most contractors start ads for immediate lead flow while SEO builds.
04How much should a contractor spend on Google Ads?
It depends on your trade, market, and capacity. LocaliQ's median cost per lead for home services is about $91, ranging from about $45 for pools and spas to $228 for roofing. We size budgets around the booked jobs you want, and our PPC management starts at $495 per month plus ad spend.
05How long does home service SEO take to work?
Profile and website fixes can improve visibility within a few months. Ranking service pages in competitive towns usually takes six months or more.
06Do you work with companies outside North Carolina?
Yes. We're based in Cary with many clients in the Research Triangle, and we work with businesses across the United States. As a home services SEO agency, we build each plan around the specific towns you serve.
Ready for More Calls on the Jobs You Actually Want?
Tell us your trade, your towns, and the services you want more of. We'll show you where the leads are.